Bingo is a growing trend in the UK and US. The often perceived non-traditional customers are using the online variant in increasing numbers, with news reports regularly reporting that the industry is not being hurt by the current economic climate. So, why is online bingo so successful? There are many things to consider; some of which are small, minute factors. When you combine them and look at the changes that have happened socially as well as economically it may be easier to understand.
When the ‘Smokefree’ legislation came into force (July 2007 in the UK), it became illegal to smoke in enclosed environments. This included Bingo Halls; as with other industries, the impact of this is still felt today. Combine the increasing growth of Online Bingo sites ‘opening their doors’ and heightened marketing and you’d be hard pushed to find someone who isn’t aware of it. This very marketing has used household names to get your attention; something the traditional halls struggle to contend with. With newspapers and magazines endorsing Online Bingo, putting their name on to it and recognised celebrities whom are on prime time TV advertising the sites, the strategy has proven highly effective at broadening the customer group. Online Bingo sites have many different pricing strategies that target this newly broadened market. With tickets starting at 1p people rarely view this form of gambling in the same light as going to the Bookies. More people are registering and participating more regularly in the games of bingo. After all, it’s cheaper, you can play for 15 minutes before your favourite TV show, you can smoke a cigarette and still talk to people online, some of the most popular online bingo sites include 888ladies, littlewoods bingo and Mecca bingo.
It’s actually quite attractive for the customer really isn’t it? But how is it for the larger names that we’re used to seeing in the high street? Is this transition that bad? Well, for the smaller independents’ there is no question, without the scope to invest heavily in the systems, Online Bingo just isn’t an option. But does the large corporation with reduced property costs, additional revenue streams through advertising and a wider customer base suffer that greatly? Time will tell.
When the ‘Smokefree’ legislation came into force (July 2007 in the UK), it became illegal to smoke in enclosed environments. This included Bingo Halls; as with other industries, the impact of this is still felt today. Combine the increasing growth of Online Bingo sites ‘opening their doors’ and heightened marketing and you’d be hard pushed to find someone who isn’t aware of it. This very marketing has used household names to get your attention; something the traditional halls struggle to contend with. With newspapers and magazines endorsing Online Bingo, putting their name on to it and recognised celebrities whom are on prime time TV advertising the sites, the strategy has proven highly effective at broadening the customer group. Online Bingo sites have many different pricing strategies that target this newly broadened market. With tickets starting at 1p people rarely view this form of gambling in the same light as going to the Bookies. More people are registering and participating more regularly in the games of bingo. After all, it’s cheaper, you can play for 15 minutes before your favourite TV show, you can smoke a cigarette and still talk to people online, some of the most popular online bingo sites include 888ladies, littlewoods bingo and Mecca bingo.
It’s actually quite attractive for the customer really isn’t it? But how is it for the larger names that we’re used to seeing in the high street? Is this transition that bad? Well, for the smaller independents’ there is no question, without the scope to invest heavily in the systems, Online Bingo just isn’t an option. But does the large corporation with reduced property costs, additional revenue streams through advertising and a wider customer base suffer that greatly? Time will tell.
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